Cultural Impact of FDI in Retail
Does any of the parents today aspire their kids to start a kiraana store? Most would answer with a NO!! Leave alone kiraana, they do not want their to take up any kind of business!! When i was working on an idea for quick service food chain (in simple words: selling food on cart), i faced stiff resistance from my dad, it was an idea that won me 2 business plan competitions. He rather, then allowed me to pursue setting up a software firm. Reason: they feel it is a dignified profession!! In India, these professions, Grocery / Provisional Store or to that matter any shop, is considered as income source for those who cannot secure a job! Even parents already in these professions want their educated kids to look out for a "White Collar" Job. Are these professions risky? No, they will run as long as we use soap/ toothpaste or till we stop eating! Do they require heavy investments? No! A kiraana store can be setup with a max of 50k in hand. Are the revenues less?